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problem with a lot of advertising is that it is often being shown to people who have no interest at that time of using your products and services [link widoczny dla zalogowanych], only a very small percent of those who you market to are going to be compelled to pick up the phone or email you.
Of course, as i've put in many of my articles having hundreds of pages of content means a visitor could land anywhere on your site (called a point of entry) which is important for Search Engine Optimisation and your key phrases. It is important to optimise these pages as a user may enter a page and think it is not relevant to them and go back to the search results page.
You only pay for the leads that come through to you [link widoczny dla zalogowanych], not for space on a page that may not be generating you business.
Does the page you directed them to have information on that was conveyed in the advert? Remember relevancy is key and your web page must grab the reader's attention.
Even if you dont actually sell anything online, you are still selling your business to the visitors that arrive onto your site.
The easiest way to begin to address their needs is to look at the layout and design of your site. First impressions count, so by making sure that your site is up-to-date [link widoczny dla zalogowanych], well laid out with good use of copy, your business will demonstrate that it takes pride in its product or service. A site that doesn't look as though it has been updated or changed for some time won't instil much confidence in your
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