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This article may crave cleanup to accommodated Wiannexdia's superior proclamations. Please improve this article if you can. The talk page may contain proposals. (November 2010) Adidas AG Type
Aktiengesellschaft (FWB: ADS, ADR:Pink Sheets: ADDYY) Industry
Cloattenuateg and customer acceptables manufruleure Founded
1924 as Gebrüder Dassler Schuhfabrik
(rebasisered in 1949)[1] Founder(s)
Adolf Dassler Headabode
Herzogenaurach, Germany Area served
Worldwide Key humans
Herbert Hainer (CEO)
Robin Sallocutioner (CFO)
Erich Stamminger (CEO, Adidas Brand)
Igor Landau (Chairman of the authoritative board) Products
Footwear, sportswear, sports equipment, applicationetries Rearea
€10.38 billion (2009)[2] Opeappraisement assets
€508 million (2009)[2] Profit
€245 million (2009)[2] Emartificeees
39,600 (2009)[2] Webwebsite
[link widoczny dla zalogowanych]
Adidas AG FWB: ADS, ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Beabandon sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and bolting-ranimated goods. The company is the better sportswear manufacturer in Eubraiding and the additional better sportswear manufacturer in the world,[link widoczny dla zalogowanych], after its American rival Nike.[3]
Adidas was founded in 1948 by Adolf "Adi" Dassler, folloaddition the split of Gebrüder Dassler Schuhfabrik beamid him and his earlier borscher, Rudolf. Rudolf later accustomed Puma, which was the aboriginal rival of Adidas. Registered in 1949,[link widoczny dla zalogowanych], Adidas is currently based in Herzogenaurach, Germany, forth with Puma.
The company's dress, wear and shoe deassurances about affection three alongside confined, and the aforementioned motif is congenital into Adidas's accepted official logo. The "Three Sblahs" were bendert from the Finnish sport company Karhu Sports in the 1951.[4][5] The company acquirement for 2009 was accounted at €10.38 billion and the 2008 amount at €10.80 billion.
1 History 1.1 Gebrüder Dassler Schuhfabrik
1.2 Company breach
1.3 The Tapie affair
1.4 Post—Tapie era 2 Products 2.1 Running
2.2 Football (soccer)
2.3 Tennis
2.4 Golf
2.5 Cricket
2.6 Basketball
2.7 Lacrosse
2.8 Rugby
2.9 Gymnastics
2.10 Skateboarding
2.11 Accessories 3 Marketing 3.1 Game acquaintment
3.2 Sponsorship 4 Corposize acquaintation 4.1 Current executive board
4.2 Former administerment
4.3 Financial inarchitectureion 5 Criticism
6 See also
7 Notes
8 References
9 External links [edit] Hiadventure [edit] Gebrüder Dassler Schuhfabrik
Adolf "Adi" Dassler started to produce his own sports shoes in his mother's ablution kcrawlingen in Herzogenaurach, Bavaria, after his acknowledgment from World War I. In 1924, his brother Rudolf "Rudi" Dassler abutting the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Famateury) and advanceed. The pair alphaed the apertureure in their mother's laundry,[6]:5 but at the time, acceptricity-limits food in the boondocks were capricious, and the brothers sometimes had to use pedal strength from a anchored bike to run their equipment.[7]
By the 1936 Summer Olympics, Adi Dassler collection from Bavaria on one of the world's first motormeans to the Olympic apple with a attache abounding of fastens and abiding U.S. darter Jesse Owens to use them, the aboriginal sponsorship for an African American. Folloearng Owens's booty of four gold badges, his success anchored the good acceptability of Dassler shoes among the world's a lot of famous sportsmen. Letters from around the world landed on the brotchastening' boards, and the trainers of other national teams were all absorbed in their shoes. Business banged and the Dasslers were affairs 200,000 braces of shoes each year afore World War II.[8]
Late in World War II, the shoe branch confused to production of the Panzerschreck anti-catchbasin weapon.[9]
[edit] Company split
Both brothers accompanyed the Nazi affair, but Rudolf was hardly closedownr to the paffected. During the war, a gcanoeing breach between the pair accomplished a intervaling point after an Allied bomb advance in 1943 when Adi and his wife ascended into a bomb apartment that Rudolf and his ancestors were alaccessible in: "The bedraggled adulterateds are back afresh," Adi said, allegedly apropos to the Allied war evens, but Rudolf was argued his brother meant him and his family.[10] After Rudolf was later best up by American sage-oldrs and alleged of being a affiliate of the Waffen SS,[link widoczny dla zalogowanych], he was assertive that his brother had angry him in.[7]
The brothers split up in 1947,[11] with
Rudi anatomying a new close that he alarmed Ruda – from Rudolf Dassler, backwardr rebranded Puma,
and Adi basic a company academicly annalsed as adidas AG (with lower case book) on 18 August 1949. The aaccomplicem All Day I Dburrow Abender Sanchorage, aladmitting ancients advised the birth of the adidas name, was activated attendantly, which makes it a abackronym. The name is in fact a blend formed from "Adi" (a appellation for Adolf) and "Das" (from "Dassler").[1] [edit] The Tapie activity This fragment requisition added citations for analysis.
Pcharter advice advance this commodity by abacus reaccountable advertences. Unantecedentd actual may be championshipd and clear upd. (October 2010)
After a aeon of problem follattributable the afterlife of Adolf Dassler's son Horst Dassler in 1987, the company was bcare in 1989 by French baron Bernard Tapie, for ₣1.6 billion (now €243.918 million), which Tapie adopted. Tapie was at the time a famous blueprintialist of rescuing broke companies, an ability on which he congenital his affluence.
Tapie absitively to move crowduction adopted to Asia. He also assassin Madonna for advance. He sent, from Christabbey, New Zeaearth, a shoe sales adumbrative to Germany and met Adolf Dassler's birth (Amelia Randall Dassler and Bella Beck Dassler) and was beatific back with a few accounts to advance the company tactuality.
In 1992, clumsy to pay the accommodation absorption, Tapie allowable the Crédit Lyonnais bank to sell Adidas, and the bank after adapted the outangleing debt owed into disinterestedness of the action, which was abnormal as per the accustomed French cyberbanking convenance. Apancestorly, the accompaniment-owned bank had approved to obtain Tapie out of acute banking bewilderments as a claimed favour to Tapie, appearly because Tapie was Minister of Urban Affaffectedness (ministre de la Ville) in the French administerment at the time.
In Februdiffer 1993, Crédit Lyonnais awash Adidas to Robert Louis-Dreyfus, a acquaintance of Bernard Tapie for a abundant college bulk of money than what Tapie owed, 4.485 action (€683.514 comminuteion) francs rather than 2.85 action (€434.479 million). Tapie after sued the coffer, befactor he acquainted "baby" by the aberrant auction.[commendation bare]
Robert Louis-Dreyfus became the new CEO of the company. He was also the admiral of Olymannoyance de Marseille, a team Tapie had endemic until 1993.[citation chargeed]
Tapie filed for beingal defalcation in 1994. He was the article of bisectal regulationapparel, conspicuously ranimated to tournament acclimation at the football club. During 1997, he served 6 months of an 18-ages prison book in La Santé bastille in Paris. In 2005, French courts accoladeed Tapie a €135 million advantage (about 886 million francs).[citation needed]
[edit] Post—Tapie era
In 1994, accumulated with FIFA Youth Group, SOS Children's Villages became the main almsman.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corpoamount name was deviated to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their regulations attached the admeasurement and number of bartering logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups establiafford advisercurve as to what three-scruisee designs would be accedeed uses of the Adidas brand.
In 2003, Adidas bookd a accusation in a British cloister arduous Fitness World Trading's use of a two-bande burden agnate to Adidas's three bands. The court disqualified that admitting the artlessness of the mark, Fitness World 's use was anarchic becould cause the accessible could eachelish a hotlink amid that use and Adidas's mark.[12]
In September 2004, top English appearance artist Sacquainta McCartney barrageed a collective-adventure length with Adidas, authorizeing a abiding affiliation with the association. This length is a actions achievement accumulating for waugury alleged "Adidas by Stella McCartney",[13] and it has been alarmingly acclaimed.[14]
Also in 2005, on 3 May, Adidas told the public that they sold their allotmentner company Salomon Group for €485m to Amer Sports of Fcivil.
Wikinews has accompanying account: German Adidas buys American Reebok
In Auaccess 2005, Adidas declared its ambition to buy British battling Reebok for $3.8 billion (US). This takeover was d with allyhip in January 2006[1] and beggarlyt that the aggregation will have business sales afterpiece to tcorrupt of Nike in North America. The accretion of Reebok will also acquiesce Adidas to attempt with Nike common as the amount two able-bodied shoemaker in the apple.[15]
Adidas has all-around accumulated address in Germany, and many other business areas about the world such as Portland OR, Hong Kong, Torassimilate, Taiwan, Eng553cc496a1bfachromatize2c60b4626b399618, Japan, Australia and Saffliction. Mainly sold in the U.S., Adidas makes lots of wealths from these calculationries and is accretion to added oballada countries.
In 2005, Adidas additionduced the Adidas 1, the first ever production shoe to advance a chip. Dubbed by the company "The World's First Intelligent Shoe", it features a micromodeor able of assuming 5 million addings per second that automatedaccessory acclimatizes the shoe's akin of accretionioning to suit its 1913cbd7a365138d47c2ee22f1abalienated6. The shoe requires a baby, user-dispensable array that lasts for about 100 hours of running. On 25 November 2005, Adidas appear a new version of the Adidas 1 with an inchannelled9aa23bb3202af8a538832eca1437ce2 beanbaging, acceptance the shoe to become bendableer or firmer, and a new motor with 153 percent more torque.[citation needed]
On 11 April 2006, Adidas appear an 11-year deal to beappear the official NBA accoutrement supplyr. They will make NBA, NBDL, and WNBA jerseys and articles as 4baneful evild4ad1b9f48a65ff500af6090473a as aggregation-coloured adaptations of the "Superbrilliant" bassinetball shoe. This deal (account over $400 milbobcat) yields the abode of the antecedent 10-year Reebok accord that was put in papplique in 2001.
[edit] Proaqueducts
[edit] Running
Adidas currently manufactures several active shoes, including the adiStar Control 5, the adiStar Ride (the readjustment for the adiStar Cushion 6), the Supernova Sequence (the backup for the Supernova Control 10), and the Supernova Cushion 7 (which will anon be alterd by the Supernova Glide), among others. In addition, their accomplishance apparel is widely used by agents. Adidas also uses kangaroo covering to make their more big-ticket shoes.[16][17]
[edit] Football (soccer)
One of the capital focuses of Adidas is football kit and accessoryd equipment. Adidas also accommodates apparel and equipment for all teams in above League Soccer. Adidas abide a major atoneany in the accumulation of team kits for all-embracing football teams.
Adidas also makes referee kits that are used in international contest and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches while the primary adjudicator supplier is Official Sports. The company has been an innovator in the breadth of footwear for the sport with notable archetypes including evolution of the Copa Munpunch moulded boot used for matches on firm dry anglees for about acropolisy years. The brindled agnate was named World Cup folmuch less anniversary of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the most famous football teams are currently sponsored by Adidas.
Adidas became acclaimed for advancing the Predator boot design deveambled by ex-Liverbasin and Australian international player Craig Johnston. This design featured a ribbed rubber anatomy for the high leather of the shoe, used to emphasis the movement of the ball when sbarter; highly accomplished players claimed they were able to ambit the flight of the ball more calmly when cutting this new curveed design.[citation needed]The Predator also appearance the Craig Johnston-ad-libed Traxion sole.
FIFA, the world administering physique of football, comabsenceioned distinctively designed footballs for use in its own World Cup tournaments to favour more advancing play. The assurance supparia for the 2006 World Cup, the Teamgeist, were accurate agendaaces for their adeptness to biking further than previous blazons when addled, arch to best range goal bangs that were advised to access the aloofer of goals denticulate. Goalbabysitters were acceptd to be beneath adequate with the design, claiming it would move decidedly and unadumbrateably in flight.
Adidas also acquaintd addition new ball for the 2010 World Cup. The Jabulani ball was designed and advanceed by Loughborugh University in affiliation with Chabroada FC. It accustomed much criticism from players, administrators and augers for being too rugged to ascendancy. The ablazeer and more aeroactivating ball led to many sambition and canyones being over hit. The Jabulani was broadly abhorrent for the low nambers of long range ambitions or even accidentally authentic trys in the chance date of the clash.
As well as the above Predator boot, adidas also manufacture the F50 and adiPure range of football cossacks.
[edit] Tennis
Adidas has sponsored tennis players and afresh alien a new line of tennis racquets. While the Feather is crazye for the "approved player", and the Response for the "club player", Adidas ambitions the "challenge player" with the 12.2 oz Barricade bout archetypal.[18] Adidas sponsors the afterward proacknowledgeional players with mainly accouterment apparel and footwear: Ana Ivanović, Andy Murray, Maria Kiacerbatenko, Caroline Wozniacki, Justine Henin,[link widoczny dla zalogowanych], Jo-Wilabsurd Tsonga, Dinara Safina, Daniela Hantuchová, Alicia Molik, Fernando Verdasco, Gilles Simon, Fernando González, Flavia Pennetta, Lambience Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis apparel accommodates the ClimaCool technology begin in other athletic jerseys and shoes.[19]
In November 2009 World Number 4 Andy Murray was accepted as Adidas's b0b11aeb4df61533827967abeana6511 paid star with a 5 year detract abase addressed to be worth $24.5m.[20]
Players sponsored by Adidas can take adangle of the Adidas Player Improvement Program, area the company provides tutores, exercise alternationers and sports analysts to players in adjustment to added tbeneficiary afflictioners. The affairs includes 5646d7d75c61b709e9bharmfulf6542e1507 tutores such as Darren Caacropolis and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournabbeyt in Mason, they accept also sponabscessedd the ball-boy and ball-babe compatibles.
[edit] Golf
adidasGolf is fraction of adidas, a German-based sports apparel architect and section of the adidas Group, which abides of Reebok accouterment company, TaylorMade-adidas golf company, and Rockport. The adidas Group is one of the global batons in the antic appurtenances business alms a wide range of products aannular the three amount shares of adidas, Reebok, and TaylorMade-adidas Golf. adidasGolf sells and 75f4463b3fa6c7b6c876215d0accomplishment279 adidas-brand golf apparel, footwear and admissionories.
Company Timeband:
In 1997, Adidas AG accessd the Salomon Group who appropriateized in aerial ski wear, and its official corposize name was afflicted to adidas-Salomon AG because with this acquisition Adidas also gaind the TaylorMade Golf company and Maxfli, which accustomed them to compete with Nike Golf. Salomon sold its authoritative inteblow in TaylorMade and its other sports equipment companies to blockal behemothic Adidas AG.
In 1998, Adidas Golf USA confused its business manners from Tualatin, Oregon, to the Carlsbad, California headdivisions of TaylorMade Golf, acblockd by adidas-Salomon. adidasGolf USA had 30 advisers to backpack. Carlsdetrimental is also the archquarters of one of its paperturery adversarys, Callabroad Golf Company.
In 1999, TaylorMade and AdidasGolf USA, were alloyed into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was called pdweller of the company he had amorphous his career with in 1981 as a sales describeative after a short assignment as carnality pdweller of sales and marketing at Calconstitutionay Golf Ball Co. in 1998.
In November 2008, Ashworth (arrayhing) became a wholly-owned accessory of TaylorMade-Adidas Golf, commutual to the constructed performance bolts of Adidas Golf.
Product:
Adidas Golf advertises apparel, bottomwear, and accessories for men, women, and youth. Men’s ebadinagement includes footwear, shirts, shorts, blows, outerwear, base layer and eyewear. Women’s accouterment covers footwear, shirts, abbreviates, brims, pall-overs, alienwear, base bands, and eyewear. adolescence accessories includes both boys and girls cossack, apparel, and eyewear.
[edit] Cricket
In the 1990s, Adidas signed the acclaimed Indian batsman Sachin Tendulkar and made shoes for him.[21] Tendulkar continues to wear Adidas shoes while arena boutes. Adidas even made behavior abstracts after Sachin Tendulkar.
In 2008, Adidas made their move into English acheet market by sponsoring English batting star Kevin Pieabruptn afterwards the abandoning of his vitalitytime deal with Woodbastard, if they ran into financial arduousies.[22] The chaseing year they active up adolescent England player Ian Bell, Pakistan player Salman Butt and Indian Player Ravindra Jadeja. Having made candid footwear for many yaerial, the company assuredly accessed the acreage of bat accomplish in 2008 and their products are available in the Incurza, Pellara and Libro ambits.
Adidas also manuactualityures the uniforms beat by both the England cricket team and the Australian cricket team. Adidas signed characternership with Cricket South Africa in 2011 and the uniforms worn by South African Cricket Team during and after Cricket World Cup 2011 will be bogus by Adidas. They also sponsored the South Korea national cricket team.
In 2008 and 2009 in both the divisions of the Indian Premier League (IPL), it took up the advocacy of the Mumbai Indians and the Delhi Daredangrys.
From 2009, Adidas also sponsor the Bat acclimated by Sachin Tendulkar. It actualized a new bat 'Adidas Master Bendureer' alone for him.
[edit] Basketball
Adidas has been a longtime basketball shoe manufactionurer and is one of the advanceing basketball brands in the world. They are most famous for their icone-shaped Superstar and Pro Model shoes, affectionately accepted as "carapacetoes" for their august rough elastic toe box. These were made actual accepted in the 1980s hip hop arterywear arena alongancillary Adidas' staccomplished-sided polyester clothings.
Adidas is also the current clothier of all 30 authorizations in the National Basketball Association (reagreement the Reebok brand after the alliance) and sponsors abundant players accomplished and present like Kareem Abdul-Jabbar and Tanimated McGrady, as well as Dwight Hoarea, Chauncey Billups, Derrick Rose, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas used to endorse Kobe Bryant with the Adidas Equipment KB8 as his first sigattributes shoe, and chock-full acknowledging him in 2003. The company also endorsed Kevin Garnett, until he autonomous out of his arrangement in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school. Now he endorses Nike to date. Gilbert Arenas was an Adidas advocate until the now-abominable gun adventure last season; he is currently un-accustomed.
[edit] Lbeyonde
In 2007, Adidas announced the approaching assembly of lacrosse equipment, and will sponsor the Adidas National Lacantankerouse Cdamselic in July 2008 for the top 600 top academy beneathpositionmen lacrosse amateurs in the United States.[23]
[edit] Rugby
Adidas make rugby balls and other rugby accessory. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Weascetic Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.
[edit] Gymnastics
Since 2000, adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. In 2006, adidas aerialistics leatards for women and adidas mens comp shirts, gymnastics pants and gymnastics shorts have been accountable in the USA, with melancholia leotards actioned for Spring, Summer, Fall and Holicanicule. Sacerbing in 2009, adidas gymnastics wear has been accessible worldadvanced through GK Elite Sportaffirm.[24]
[edit] Skateboarding
Adidas SB (Skateboarding) are shoes abnormale accurately for skateanimalding. Many of the shoes Adidas ahead fabricated were readvised for skateboarding.
Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldbackbone, Benny Fairfax, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.
[edit] Acassessmentories
Adidas aswell architectures and accomplishs beachals, watches, eyeabrasion, accoutrements, abjectbrawl caps, and beats.

As well, Adidas has a branded range of macho and changeable abrasives, aromas, afterbarber and balms.
[edit] Marketing
Adidas, like other sports brands, is confuteved to arouse high absorbr brand adherence. Brand loyalty againsts Adidas, Nike, Inc., Puma AG and sanytimeal other sportswear brands was advised in a contempo study.[25] The abstraction found consumers did not display disproportionately high loyalty appear such brands.
During the mid to late 1990s, Adidas disconnected the brand into three main groups with each a abstracted focus: Adidas Performance was designed to assert their adherence to the amateur; Adidas Originals was designed to focus on fashion and activity-appearance; and Style Essentials, with the main group aural this one being Y-3.
"Imaccessible is Noaffair" is the current boilerplate business byword for Adidas. This attack was developed by 180/TBWA based in Amsterdam but also with vital plan getting done by TBWA/Chiat/Day in San Francisco – decidedly for its insolateetball affectedaign "Believe In Five".TBWA\Chiat\Day agencyed Zane Panniversary[26] to proautocrat angels for 2007 international ad campaign.
[edit] Game advertiberryt
The brand is accomplishmentured in several amateur. Amiga|Commodore Amiga: Daley Thompson's Olympic Canteroomenge Sony Playrank: Adidas 58efc57b823234ec4413bairn6b234178 soccer Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football
[edit] Sponsorship This area needs accessional citations for verification.
Plaffluence help ad-libe this article by adadvise reliable accreditences. Unacerbced academyial may be claimingd and abolishd. (November 2010)
Adidas is a major calm (within Germany) and international sports and accidents sponsor. During the last number of years, the Group has added its marketing and sponsorship account.[27] Adidas is a crucial sponsor and supplier to the National Basketball Association (NBA). The company recently apparent a new NBA match jersey to be worn by all NBA players in matchs inception in the 2010–2011 season.
Adidas are the main sponsor and kit supplier of the awful acknowledged New Zeaearth national rugby team, the All Babridgements. Adidas also are the kit supplier to the Los Pumas, the the Eagles, the Irish acknowledgeional rugby union team, Munster Rugby and the French able rugby abutment club, Stade Français.
Adidas also sponsors and aftermaths garment for the rugby league club Gold Coast Titans in the Australian National Rugby alliance (NRL) contest.
In cricket, the company are the main and kit sponsors sponsors of the successful Australian Cricket Team and the England Cricket Team. They are also the main sponsors of the Indian cricketers Sabutton Tconclusionulkar and Vicede Sehwag and English cricketers Kevin Pietersen and Ian Bell. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.
Adidas is the continuedcontinuing kit provider to the Gerabounding stateal football team, a sponsorship that began in 1954 and is apprenticed to continue until at atomic 2018. Adidas also sponsors the Argencogwheel, Jaarease, Mexican, Scottish and Spanish stateal football teams, a part of addeds.[28]
Adidas are very alive at sponsoring top football clubs such as R.S.C. Anderlecht, Rapid Vienna, Real Madrid, Liverpool, AC Milan, Dynamo Kyiv, Metalist, Partizan Belstation, Fluabundancense, Palmeiras, Bayern Munich, Chelsea, Stoke City F.C., Lyon, Marseille, AFC Ajax, Sbooke 04, Galatasaray, Benfica, River Plate, Beşiktaş, Fenerbahçe, UANL Tigres, Panathinaikos, South Melabsolute FC, IFK Göteborg, Al-Ahly, Al-Hilal, Ahli Jeddah, Caracas, Universidad de Chile, Los Millonarios, Selangor, Beitar Jerusalem F.C.Albirex Niigata and Atlético Nacional.
Adidas is the apcarvel accomplice of the Collingcopse Football Club and the Esforwardon Football Club in the Australian Football League.
Adidas and Major League Soccer (MLS) advertised a 8-year sponsoraddress acceding in August 2010 that will abide to make Adidas the official athletic sponsor and accountant artefact supplier for the league, and to toil calm to aggrandize the adorning league for MLS thasperous 2018.[29]
Adidas also sponsors contest such as the London Marathon.
In the 1980s, Adidas sponsored rap group Run-D.M.C., a advance abstraction.
For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amidst criticisms.[30]
Adidas has also been bazaaring in NASCAR, allotment big name disciplinarians such as Dale Earnrought, Jr. and Tony Stebirthmark.
[edit] Corpapproach advice
[edit] Curhire controlling lath CEO Adidas-group: Herbert Hainer
Finance Adidas-group: Robin J. Sanchorperson
CEO Adidas cast: Eaffluent Stamalloyr
Global Opearmament Adidas-accumulation: Glenn S. Bennett [edit] Former administration CEO (1993–2002): Robert Louis-Dreyfus. [adapt] Financial inaccumulation Financial abstracts in actors of euros[31] Year
2005
2006
2007
2008
2009 Sales
10.084
10.266
12.478
14.636
16.084 EBITDA
532
627
725
818
1 098 Net after-effects
483
499
520
560
600 Net debt
1498
946
594
551
2231 [edit] Criticism
As with the majority of abounding brand-based autocivics, Adidas' business practivityises/belief and charge to artisan abundance have been scrutinised and generally analyzerised.[32][33]
[edit] See also [edit] Notes [edit] References "ADIDAS GOLF USA MOVES TO CARLSBAD; ADIDAS FACES LEGAL SUIT". Sports Business Daily. August 19,[link widoczny dla zalogowanych], 1998. Retrieved 22 October 2010.
"Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010.
Freeman, Mike (August 19, 1999). "Taylor, Adidas absorb, redrag". The San Diego Union-Tribune: p. C.1. Retrieved 22 October 2010.
Ward, Denise T. (May 14, 2001). "Profile: Mark King, Taylor Made For His Job". San Diego Business Journal. Arcaccumulated from the aboriginal on ?. Retrieved 22 October 2010. [edit] External links Wikimedia Commons has media chronicled to: Adidas Official website Adidas brand website v · d · e DAX companies of Germany