Nike tennis shoes have always been a leader

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Nike tennis shoes have always been a leader in the upscale tennis shoe market and since the 80's they have pretty dominated the market by signing big name sports stars like Michael Jordan and more recently LeBron James and Tiger Woods.,[link widoczny dla zalogowanych] Nike spends big money on getting these celebrity sports star endorsements to the tune of nearly 500 million dollars a year so it must be working for them. The signature Michael [link widoczny dla zalogowanych] called Air Jordan continue to be popular even after 20 years on the market.
Nike Air Jordans can be easily distinguished from other tennis shoes just by their logo alone. The earlier releases featured a winged basketball and could be found near the ankle area on both sides of the shoe as well as the tongue. When Nike introduced the 4th generation of the shoe the logo was changed to a basketball player in air as if he were dunking a basketball. This logo is known as the "jumpman" and appears in numerous places on the shoe.