doing amazing things while wearing their Nike's

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It amazes me how a plain slogan can be made into a way of life.,[link widoczny dla zalogowanych] Everyone has heard "Just Do It". You immediately flash to people sweating and doing amazing things while wearing their Nike's. How does a company make this happen? How does a command become almost like a battle cry?
Nike had plenty of money to work with. You can't deny that was helpful in running this campaign. It is not the most important factor though. If it was then other companies that have tons more dough than Nike would have a campaign that was just as good. Nike used a really good idea and repeated it a whole lot, to say it bluntly.
Repetition is one of the biggest factors in making this type of advertising successful. Now surely if you spoke to an advertising person,[link widoczny dla zalogowanych], they would tell you that you had to spend a bundle to have that sort of impact,[link widoczny dla zalogowanych], but the truth of the matter is that you just need to figure out something simple that you can associate with your business and make people take notice.