It's Too Expensive! along Kim Klaver

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About The Author
Kim Klaver is Harvard & Stanford taught. Her 20 years experience in web marketing have resulted in a fashionable blog,[link widoczny dla zalogowanych], [link widoczny dla zalogowanych] a podcast, [link widoczny dla zalogowanych] and a giant resource site, />

This article was posted aboard November 14, 2006

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Who hasn't cringed at listening that? And sometimes,[link widoczny dla zalogowanych], even reps have told me THEY calculate their production is variety of expensive.
What to do?
Instead of trying to defend the amount at that moment, ask yourself this:
Are speaking to the right person? They might not be a member of the niche.
"It's too expensive" is a entirely subjective appraisal. Depends 100% on the values and priorities of the person speaking.
And we're not the same in values and priorities.
My Range Rover is "too expensive" along to some who are elated with someone fewer expensive.
My tennis racquet is too expensive for someone else who gets theirs at WalMart
My alphabetical spinach is also expensive as someone who doesn't idea regular.
However, my copy periodical I don't care about, and I get the cheapest recycled matter there is. Fjust aboutmeone another, that's important and they get the expensive, agreeable kind.
Think of anything that materials to you - your child's schooling; your rind or your shoes, or a hobby or reason you are completely dedicated to. When it comes to those asset, is anything too good?
Do we even absence a reason to get that special high-end stroller, that Prada outfit or the must-have current computer or video console?
Here's a mini secret: Everything that is extra special to you is something that you are not principally price emotional to.
It's the "nothing's too good for X" syndrome.
If your health is #1,[link widoczny dla zalogowanych], you will do what it takes to keep it. If your supplements are important to you, you'll spend what it takes on the tall end supplements. I understand I do.
Moral: Whenever someone tells you "It's too expensive" the person is promising NOT a membership of your niche - they don't share your amounts about the thing you are marketing.
Like asking someone if they play tennis. How long will you keep nagging whether they mention they don't melodrama?
Find your niche partners. People whose values, as reflected in your product or service, are alike to yours. They're not price sensitive then for they share that value.
So keep on asking - for members of your niche.