Forum PKP Gdynia - Wszystko o Polskiej Kolei Strona Główna

 Cheap Nike Shox R4 The Mystery of the Magical Keyw

Zobacz poprzedni temat :: Zobacz następny temat
Napisz nowy temat   Odpowiedz do tematu
Autor Wiadomość
hferuHERFH
User


Dołączył: 12 Mar 2011
Posty: 29
Przeczytał: 0 tematów

Ostrzeżeń: 0/5
Skąd: England
Płeć: Kobieta

PostWysłany: Czw 4:37, 31 Mar 2011    Temat postu: Cheap Nike Shox R4 The Mystery of the Magical Keyw

Go to any search engine. Type in your primary keyphrase. Look at the results that fall into the number one through five slots. Do they all have the same keyword density? No. Some have higher levels, some have lower levels.
All Keyphrases Aren’t Created Equal
I understand why people want formulas. Having hard and fast rules to follow means, if you apply the formula, you know you’ve done the job right and you can’t fail. The problem is there isn’t just one right way to create search engine copy. There are as many ways to write SEO copy as there are sites on the Web.
If keyword density formulas were carved in stone, every single site in the top 10 would have the same keyword saturation levels. But alas… they don’t.
Why the Myths?
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas - that should be followed. It might make sense,[link widoczny dla zalogowanych], but, I’m sorry to say, the mystery… the magic… is more like a myth.
Am I holding back? Am I trying to protect my highly classified industry copywriting secrets? Not at all. In fact, go to my site at Visit the portfolio section. If I had a fiercely protected secret that I was holding out on, all the sites with SEO copy in my portfolio would have the same keyword density. But alas… they don’t.
Think about the competitiveness of the various keyphrases on the Internet. You have some like “search engine marketing” that are exceptionally competitive. Then there are others like “sushi restaurant in Charlotte, NC” that aren’t. You have to account for how many other sites you’ll be battling with when you write search engine copy.
In addition to the number of times a keyphrase is used, you need to pay attention to *where* your keyphrases are used. While it has not been proven to my knowledge, it is strongly suspected that keyphrases that have special formatting carry additional weight. By special formatting I mean bold, italics, in bulleted lists, in tags, etc. As I said, this has not been proven. Again, go to your favorite search engine and type in a keyphrase. If formatting and positioning were a carved-in-stone rule, all the sites in the top 10 would be using these tactics. But alas… they aren’t.
What DOES Work?
*IF* copywriting were the sole factor,[link widoczny dla zalogowanych], then maybe - just maybe - keyword density formulas might be a reality instead of a fable. But alas… it isn’t.
Copywriting, in my opinion and the opinions of respected search engine optimizers, is 1/3 of the puzzle; but there are other pieces to the puzzle, too. What about coding and linking? Those are two extremely important factors that also come into play.
So after I’ve dashed your dreams,[link widoczny dla zalogowanych], the least I can do is give you some insight into how *I* write SEO copy. I don’t do any or all of these in any particular order. I don’t do them all every time I write. I am NOT saying that you should
Keyword Density Formulas Are Unproven
Positioning of Keyphrases
Copywriting Is One Piece of the Search Engine Optimization Formula
? 2004
I have a guess as to where these magic formulas come from. Someone brags to their friend that they got #1 ranking for a particular keyphrase. The friend studiously looks over the site and starts taking notes. “He used this phrase eight times in a 500-word piece of copy. He put the keywords in here and there and over here, too. That means you have to put keyphrases in these places and reach a keyword density of 1.6% in order to get a #1 ranking.” Not so! Let me explain why keyword density formulas don’t fly.


Post został pochwalony 0 razy
Powrót do góry
Zobacz profil autora
Wyświetl posty z ostatnich:   
Napisz nowy temat   Odpowiedz do tematu    Forum PKP Gdynia - Wszystko o Polskiej Kolei Strona Główna -> PKP Przewozy Regionalne Wszystkie czasy w strefie EET (Europa)
Strona 1 z 1

 
Skocz do:  
Nie możesz pisać nowych tematów
Nie możesz odpowiadać w tematach
Nie możesz zmieniać swoich postów
Nie możesz usuwać swoich postów
Nie możesz głosować w ankietach


fora.pl - załóż własne forum dyskusyjne za darmo
Powered by phpBB © 2001, 2005 phpBB Group
gBlue v1.3 // Theme created by Sopel & Programosy
Regulamin