Ten Easy Pieces – Fashionista Fashion Industry N

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Nightcap Ten Easy Pieces By Afsun Qureshi Friday, Oct 16, 2009 / 11:23 AM GMT -5
The Commes des Garçons team lent their “nose”, whilst the Artek team came up with the bottle design, with the resulting fragrance called “Standard” – a spare,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], musky,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], masculine scent that is as no nonsense as the furniture it is inspired by (but doesn’t,[link widoczny dla zalogowanych], don’t worry,[link widoczny dla zalogowanych], smell like furniture). The packaging is brilliant, and we’re not the only ones taking note.
Johnathan Newhouse, Condé’s top man,[link widoczny dla zalogowanych], was a guest at the frenzied champagne launch party and told me the Kawabuko/Joffe team can do no wrong: “I never miss an event here – it is always fascinating what they’re doing and what they come up with. They’re creative genius.”
Couldn’t agree more.
Dover Street Market’s a cool place.
The four story department store’s owned by Commes Des Garçons’ Rei Kawabuko and her husband,[link widoczny dla zalogowanych], Adrian Joffe and it has one of the most interesting edits in the world.
Included in the heady mix is a line of furniture by Finnish company Artek, called “10-Unit System”, designed by architect Shigeru Ban, that essentially makes the buyer an artist. It’s a modular system – ten easy pieces that you can make into what you want,[link widoczny dla zalogowanych], a coffee table,[link widoczny dla zalogowanych], a cupboard, a chair,[link widoczny dla zalogowanych], a table. If your needs over the years change,[link widoczny dla zalogowanych], so can the furniture, totally adaptable, modern and utterly genius.
According to Artek’s Anna Vartiainen, scent and fragrance played an important role in the space and vibe they created. So voila, a perfume collaboration between Commes Des Garçons and Artek was born.